Actually, I don't want to see that. Nevertheless I'd like to see opposites trying to genuinely be friendly with each other because they genuinely care about this country. Yes, I used the word genuine twice in the same sentence. Genuine? Does anyone even know what genuine is?
The Italian clothes company launched a campaign called 'Unhate' in which leaders from opposite sides of the political and religious divide appear to exchange kisses.
On that note, Vatican condemns Benetton 'Unhate' advert.
"This shows a grave lack of respect for the Pope, an offence to the feelings of believers, a clear demonstration of how publicity can violate the basic rules of respect for people," said Father Federico Lombardi, the Vatican's spokesman.
There were more "digitally manipulated" photos of Benjamin Netanyahu and Mahmud Abbas, Sarcozy and Merkel (hot hot), Obama and Hu Jintao (his Chinese counterpart). Benetton are known for their controversial ads, which for 18 years between 1982 and 2000 they were led by Oliviero Toscani.
The campaign stirred up a storm of controversy: the state of Missouri sued Toscani and Benetton for misrepresenting themselves while interviewing four death row inmates in that state. Protests from uneasy consumers and from the families of the inmates' victims prompted retailing giant Sears, Roebuck & Co., to unceremoniously drop the profitable Benetton line.
So they were sued, and they might be sued again.
Tell me your opinion
What do you think of such a strong controversial and 'offending to some' campaign? Are they just attention whores (they succeeded 'coz we're talking about them) and simply making an ad to draw attention to themselves as "Benetton", or are they really focusing on a new issue in this world that has been filled with hatred (probably as much as it was 200 years or 2000 years ago, however media nowadays helps emphasize, magnifies and "importanticize" this universal, historical and existing emotion we've had around the world) yet wanting to make a change by imprinting a strong impact and causing provocation?
And what will be the reaction if something like this was adapted on Lebanese politicians?
Finally, I want to thank my colleagues at work for sharing very interesting stories, links and their POVs. This is totally thanks to them.
p.s. this campaign is to support the unhate foundation.
Post Updated: And it has been done, the parody of UNHATE campaign applied on Lebanese politics, United Colors of Lebanon. Photo of Geagea and Aoun kissing. I did not display it, but you can click on it and see it. Up to you :) There is another one as well of Nasrallah and Hariri, somewhere on the web.