|Social Media Wagon - Photo Source: ignitesocialmedia.com|
Tip #1: No one is an expert in social media, because social media today is still very volatile, everyone is experiencing with it, even big brands failed sometimes, and they had to fix it, and other brands succeeded epically! So, don't fall for anyone who tells you "we can increase your ROI by this exact percentage", why? because it's BULLSHIT!
Tip #2: ROI is measurable, but is not totally predictable. Social media simply depends on the consumer's or people's reaction. So maybe you can track it by telling people to tell you they came to you from a tweet, or simply do a comparison of profit between the before and after social media campaign.
Tip #3: Be present, and this means listen to what people want (and this is very easy nowadays, check your @ mentions on twitter, or google your brand, search on facebook, etc..)
Tip #4: Interact, positively, even if you hear bad reviews, consult with the whole management before you reply "independently" because you might get your company in trouble and actually make it worse
Tip #5: Give discounts and offers, people just love free stuff!
Tip #6: Have some kinda blog, or stick to microblogging, and provide interesting and general info that has to do with your industry (depending how flexible is your industry), so you can become the go-to reference for such industry, so you can be the expert. You can also offer support (again depends on the industry)
- How to select a Facebook community manager (applied on twitter, fousquare, quora, etc..)
- Companies using social media are making more money, says McKinsey
- Social Networking to Play Bigger Role in 2011
nearly half of the small businesses that reported social networks have already boosted sales are using social networking in multiple business development and sales capacities