Thursday, August 20, 2009

ANADiva - Group challenges women's beauty perception

New campaign 'anadiva' aims to show there is an alternative to plastic surgery
By Dalila Mahdawi
Daily Star staff
Thursday, August 20, 2009

ANADiva (Arabic for "I'm a diva") is the brainchild of 26-year-old Gwen Bou Jaoude. As part of the campaign, she has launched a social networking site where members can discuss representations of beauty, and a competition to create the campaign's character.


Lebanese cartoonist Stavro Jabra and Nienke Klunder, a Dutch-American photographer who works with the themes of body image and self-expression, have already signed up to collaborate on the campaign, as has web developing company Star Point Star, who offered to design the website.


"The public should be given an alternative" to the one currently toted by the mainstream media and advertisers, she added. "They brainwash you [about how you should look] without you even realizing."

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