The I Love Life campaign has received a lot of attention, criticism, and public awareness to its purposes, it is now famous, the publicity has succeeded 100%. So companies such as Voyageur (Jewellery), picture courtesy of Rampurple's blog. The below billboard says: I Love Life in Diamonds.
Now, Iran Maktabi has also made use of this famous campaign to attract the eyes to his products, picture below, courtesy moi. The billboard says: "I Love Carpets"
In my opinion, they intelligently used the success of the previous campaign for mere publicity purposes, might sound naughty and not nice, but after all, this is what publicity is all about.